![](https://cdn.myportfolio.com/6545b21db2424af05c10199f7561f227/570c2bd2a0239515a8ea0280_rw_1920.jpg?h=e02366a7a971bee3edd2885cf64752b3)
A small charity in NYC dedicated to helping wild birds in NYC needed a new look to attract bigger donors and attention. A modern logo was designed out of bird feathers and a simple typeface, and a tagline was created to express their mission concisely.
Concept, art direction, design
![](https://cdn.myportfolio.com/6545b21db2424af05c10199f7561f227/65ae91c1307a2e0c02aeb9af_rw_1920.jpg?h=bbcda66c9f5bd7f754c1453db41aea0f)
The logo after and before.
![](https://cdn.myportfolio.com/6545b21db2424af05c10199f7561f227/815b0fb4-015e-4dee-9213-9620fe4eb083_rw_1920.jpg?h=9ef106a276451670602c9955eac4d2e4)