Westfield UK hosted a live two-hour shopping event – ‘Summer Styled’ on its newly launched UK TikTok account. Westfield was the first physical retail destination to launch a live shopping event on TikTok Shop in the UK.
The event was hosted by popular reality star and content creator Amber Gill, alongside TikTok Shop presenter Saskia Marriot. Filmed live from a Westfield London, the exclusive shopping event leads Westfield’s spring/summer fashion campaign as it looks to introduce an “innovative, fun and new way to shop” as consumers seek to transition their wardrobes for the new season ahead.
Concept, art direction, video storyboarding, social media, set styling