OVERVIEW: Regional Starbucks always ran campaigns for new products, store openings, in-store events, holidays, etc. Instead of creating campaigns from scratch for each brief, we developed templates and style guides for every foreseeable option. They needed to be agile, use existing product photography, and be executable across all media.
WHAT I DID: Art direction, design, production
DELIVERABLES: Press ads, digital, CRM, POS
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