Sonny and Joe's is a Brooklyn born and bred Kosher food company. Their focus is on the unique range of hummus, along with other popular spreads. They wanted a campaign that appealed to a younger, hipper market that was adopting hummus as part of their daily diet. And it all started with getting the retailers excited about the relaunch and new flavors.
This campaign consists of trade ads, in-store POS, retail, sales materials, and food trade shows.
This campaign consists of trade ads, in-store POS, retail, sales materials, and food trade shows.
Concept, art direction, design, production, photography
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