OVERVIEW: Retail/Shopper campaign for the relaunch of Royal Bliss across Europe. The campaign targeted liquor stores and supermarkets to highlight the new flavors and branding. Royal Bliss is a premium mixer and elevates the "art" of making cocktails.
WHAT I DID: Concept, art direction, design
DELIVERABLES: Retail campaign, in-store signage
AGENCY: VML Commerce
