OVERVIEW: Pringles wanted to break into the aperó culture of Europe and needed a creative way to do that. Pringles are considered a premium brand and not to be wasted on an everyday event. So we positioned them as a delicious and fun alternative to boring, regular chips when hosting apéro with your friends. This campaign ran in the UK, Italy, France, Spain, and Portugal.
WHAT I DID: Concepted, art directed, designed, and led the shoot for this campaign.
DELIVERABLES: Social Campaign (YouTube videos, paid and organic posts) and OOH
AGENCY: We Are Social, London
OOH
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