OVERVIEW: Not Old School is a cool, definitive way to let our student audience know there’s
something out there that there that’s about to draw the line between how they have been paying for things in the past and how they’ll want to do it in the future. Validate how “now” PayPal is by tying it to trend-setting retailers, services, social events and other activities that are central to this audience’s lives. It appeals to their inherent need to try new things and share it with their friends.
something out there that there that’s about to draw the line between how they have been paying for things in the past and how they’ll want to do it in the future. Validate how “now” PayPal is by tying it to trend-setting retailers, services, social events and other activities that are central to this audience’s lives. It appeals to their inherent need to try new things and share it with their friends.
Provoke discussion through edgy fashion/lifestyle influencers and bloggers who focus on doing the new and outrageous. Give younger media/tech bloggers an relateble place to start the discussion.
WHAT I DID: Concepted, art directed, and designed this campaign.
DELIVERABLES: OOH, press, social, digital
