FRIENDS FOR LIFE
In people’s minds, the unchecked spread of extremism has probably shot to top of the list of world problems, superceded their concern for the poor. We want to take a provocative stand, linking the fact that impoverished people with nothing to lose can make easy targets for radical thinking.
Oxfam’s compassionate efforts to help people when they need it most, their leadership and willingness to stick around and work to ensure communities are self-sustaining is a great weapon in the fight for people’s hearts and minds.
Suddenly, the benefits of Oxfam’s perception as a hands-on ambassador of goodwill will take on a new relevance and value, and add urgency to the need to support them now.
This concept was presented to Oxfam, but not executed.