Product launch for a healthy, all-natural chewing gum that included: Digital, Retail POS and Packaging. The client had the idea of developing a line of chewing gums using all natural ingredients that had various "health" benefits like energy and relaxation. We were tasked with how to stand out amongst other ordinary chewing gums and say "why" Nexzt is different.
Concept, art direction, package design, production
Retail posters
Social Media Campaign
Package design for product extension included naming and design.
