Nexzt Reactive was a Brooklyn-based startup that had a unique product but a boring way of promoting it. The client had the idea of developing a line of all-natural chewing gums using all natural ingredients that had various "health" benefits like energy, relaxation and weight loss.
We were tasked with how to stand out amongst other ordinary chewing gums and show "why" Nexzt is different. The basic package design was done but it was "amateurish" and a bit dated. So the packaging was updated, flavors renamed and corresponding icon designs.
We were tasked with how to stand out amongst other ordinary chewing gums and show "why" Nexzt is different. The basic package design was done but it was "amateurish" and a bit dated. So the packaging was updated, flavors renamed and corresponding icon designs.
The product relaunch included: Digital, Retail POS, and Packaging.
Concept, art direction, package design, production
E-commerce Website
Social Media Campaign
Package design for product extension included naming and design.
