Modarama is a mid-century modern retailer based in Northern Italy. They already had a strong presence as an online retailer but they wanted to open their showroom to the public. Moda needed to entice potential buyers to visit their in-person retail showroom. So I created a bold, dynamic logo and vibrant branding that highlighted the unique collection that awaits the customers on their visit to the new showroom. They wanted a mix of the mid-century retro and contemporary to communicate their history and modernity.
Branding, art direction, design, retail
