MaxVita was a start-up healthcare company needing a name, branding & identity, and packaging for its new line of nutritional supplements. We developed the name "Millennium Blend" and all the formulations that make-up the extended line (Fortifying Formula, Metabolic Formula, Detoxifying Formula and Replenishing Bites).
The logo, branding, and packaging all needed to convey the product benefits, as well as, the luxury ingredients they include. The products are more targeted to cancer patients and the like, not for the regular workout crowd. Millennium Blend was sold to healthcare professionals and consumers directly via their e-commerce site.
Concept, name generation, art direction, design, production
Branding
Outdoor Posters
Subway Posters
