GOAL: Raise corporate funds and encourage school participation for an inner city literacy program based in NYC.
STRATEGY: Contemporize and simplify the name by changing The Knowledge Project to “The Know”. Replace tired, institutional-looking handouts with smart, modern materials that are child-friendly without being childish, and make the appeal to the business community more relevant by convincing them literate, involved children are future professionals worth mentoring.
RESULTS: Despite a NYC fiscal crisis, The Know exceeded expectations, met its operating expenses for the first time and increased the number of participating schools from 25 to 70.
Branding, design, production
Logo creation and Branding