Project: Klarna UK was kicking-off a month of "Sneaker Specials" and wanted an activation to get customers excited and engaged throughout the month. Ultimately get them to purchase their new kicks from Klarna.
Loyal Klarna app users within 300 meters (~1,000 feet) of these sites can activate the “Sneaker Chase” feature and follow an on-screen guide leading them to an AR version of a sneaker sculpture. As they approach, the sculpture will appear on their phone, allowing for an up-close exploration, as if standing next to a real sculpture. Essentially, Klarna has created a treasure hunt where the treasures are shiny sculptures of popular sneakers that you can snap a selfie with. These AR sculptures can be temporarily viewed at locations including London's Hyde Park, Trafalgar Square, The Quays in Manchester, and Glasgow’s Buchanan Street. Klarna app users can share their discoveries on social media for a chance to win prizes and get discount codes.
Agency: Puzzle London
