OVERVIEW: Klarna was launching in Australia and wanted ideas that reflected the quirkiness of Australia, but still keeping with the global "Smoooth" campaign. I was tasked with coming up with concepts that could work within the brief. I came up with many, many different approaches, but they didn't need to be executed. At the time it would have required lots of time in Photoshop. Since Midjourney AI emerged, I took it upon myself to make these concepts come to life. It taught be how to use AI and realize just how quirky these concept were, even in written form.
WHAT I DID: Concepted, art directed, designed, and created the artwork using AI.
DELIVERABLES: Social Campaign (YouTube videos, paid and organic posts)
AGENCY: Puzzle, London
