OVERVIEW: B2B Campaign promoting the release of Instagram's Inside Beauty Insights Guide across EMEA. They wanted to the attact the attention of people in beauty marketing industry and have them download the new guide. Ads ran across Facebook, Instagram, Linkedin and WeTransfer, and content targeted CMOs and Marketing leaders in the Beauty Industry.
WHAT I DID: Concept, art direction, design, animation
DELIVERABLES: Social campaign, landing pages, emails
AGENCY: Meta London