Social assets for fundraising campaign
As Creative Director I was responsible for all things creative for the charity. It started with an entirely new identity: logo, fonts, colors, etc that can be used across all social media, advertising, events, swag...just about everything. Once everything was completed, I overhauled the website with the new branding and imagery. I also optimized the site and reconfigured the UX to make it more accessible across all devices.
And most recently, I went to Greece to meet several NGOs. I spent time with them and took photos of their facilities and activities for the refugees. These images were turned into a content library used by Indigo and the featured NGOs.
Concept, art direction, design, photography
Social assets for fundraising campaign
Social assets for fundraising campaign