OVERVIEW: The assignment was to create new ideas on how to advertise Google Ads to SMBs. Google’s branding is very tight so we had to find ways to push the creative while sticking to the very recognizable brand guidelines. The focus of the work was to highlight the variety of Google ad formats and offerings. These designs show a range of work across different messages and formats.
WHAT I DID: Concept, art direction, design
DELIVERABLES: Social and display ad campaigns
AGENCY: House of Greenland, London
