First Financial is a NYC metro area Mortgage Broker and Commerical Lender.
They had rececently entered into the luxury property development market and needed a new identity to reflect that. We created logos, bold and vibrant color palette, fresh photography style, and TOV. Then it was applied across all materials, such as, stationary, print ads, collateral, events and swag.
Concept, art direction, design, production

Branding style guide

Branding applied to business elements

Corporate website targeting commercial and consumers borrowers

Press ad

Consumer prospect brochure

Prospect folder and brochure for mortgage customers

Swag for prospects at open houses

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