First Financial is a NYC metro area Mortgage Broker and Commerical Lender. They had recently entered into the luxury property development market and needed a new identity to reflect that. We created logos, bold and vibrant color palettes, fresh photography styles, and TOV. Then it was applied across all materials, such as stationary, print ads, collateral, events, and swag.
Concept, art direction, design, production

Corporate website targeting commercial and consumers borrowers

Branding applied to business elements

Press ad

Consumer prospect brochure

Prospect folder and brochure for mortgage customers

Swag for prospects at open houses

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