Croton Watch was stale brand that needed to change is focus from low-cost to more fashion-forward. This was achieved by focusing the advertising on the styles and quality and less about the price. This rebranding included a series of Press ads (consumer and trade), Trade Events, Experiential and Retail.
Concept, art direction, design, production
Watch and Jewelry Convention in Las Vegas

Booth Artwork

Trade Advertising
The previous advertising and sales materials .
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