Corporate Website and Social Campaign for launch of a new soft drink.
The client wanted the brand to be a "healthy alternative" to sugary drinks, yet still be "cool". The drink on its own didn't taste that great. So we repositioned the brand to be a must-have mixer to pair with your favorite cocktails at your favorite bars and clubs. Thus, the creation of Club Cin: Where "Cin is In." A celebrity mixologist was hired to create signature drinks that were featured across bars and clubs in and around NYC. There was even a collaboration with the cast from MTV's Jersey Shore for them to attend a Cin event while filming for the show.
Concept, art direction, design, production
![](https://cdn.myportfolio.com/6545b21db2424af05c10199f7561f227/be85fe0a-4ffc-49fe-9344-0b3bca8823f0_rw_1920.png?h=1cd5cf103227fc797621ca80a9af5085)
![](https://cdn.myportfolio.com/6545b21db2424af05c10199f7561f227/da2c95971ecf7e21f9bd464b_rw_1920.png?h=822411ef6083bc292b53a1b505122e50)
Social Media campaign engaging customers to submit their favorite CinCyn cocktail recipe