Fundraising and recruiting volunteers are ongoing projects and need to evolve to stay relevant and engaging. This is a series of press ads, CRM and in-store posters to attract new supporters and volunteers beyond the more traditional CRUK tactics.
Art direction, design
![](https://cdn.myportfolio.com/6545b21db2424af05c10199f7561f227/74f2ccae-43de-4ffd-8808-4c7d64051b87_rw_1920.png?h=a08ea3de449a624fd625f556aa242762)
Magazine Ad
![](https://cdn.myportfolio.com/6545b21db2424af05c10199f7561f227/254871e9-630a-4067-90db-ee78c444a7a0_rw_1920.png?h=28b99d695fa6ea22c206c8fc965d3bee)
Newspaper Ad
![](https://cdn.myportfolio.com/6545b21db2424af05c10199f7561f227/fe83d5b5-259e-429f-816c-fbd52aa4faa2_rw_1920.png?h=a0c119fc286150364d166061ddb9b027)
CRM Cover
![](https://cdn.myportfolio.com/6545b21db2424af05c10199f7561f227/b14f499b-d454-4760-ac56-8ade5b2f0f3e_rw_1920.png?h=617a52e0122be4e37660b902a3fab10b)
CRM Inside
![](https://cdn.myportfolio.com/6545b21db2424af05c10199f7561f227/ef1d0f1f-1dc1-478c-9d22-4c0ed09eb7a7_rw_1920.png?h=18c2abc8cc54906dbf053721c8cd2871)
CRM Outside
![](https://cdn.myportfolio.com/6545b21db2424af05c10199f7561f227/786fc274-cd37-4fa4-98dd-34691ed02654_rw_3840.png?h=78b118861789e310e7488158d7293475)
In-store Digital Posters
![](https://cdn.myportfolio.com/6545b21db2424af05c10199f7561f227/7a0e734f-d615-4a0e-a9f9-e96f06be7955_rw_1920.jpg?h=3c265512481a1132937f2066de5e9579)
![](https://cdn.myportfolio.com/6545b21db2424af05c10199f7561f227/2d80e478-ca72-44e5-b315-8047c2982424_rw_1920.jpg?h=1c26625d3f1ac7d54304d5a85de0a7aa)