![](https://cdn.myportfolio.com/6545b21db2424af05c10199f7561f227/1c8ee550-ac43-4381-9863-680b648f37f2_rw_3840.jpg?h=805007837622c3356c8df7f6deb8b4d1)
Bene Pizzeria e Gelateria in Roma wanted to stand out amongst all the other pizzerias and gelaterias by being modern and bold. Who doesn't love pizza and gelati? So I created a look that shows how much people love them both, by using retro Italian design to marry the modern with the past. The logo is comprised of the familiar shapes of a pizza and gelato cone.
This branding is used across all signage, packaging, and advertising.
This branding is used across all signage, packaging, and advertising.
art direction, design, branding, packaging
![](https://cdn.myportfolio.com/6545b21db2424af05c10199f7561f227/b631af0a-5bbc-43ec-a66d-93dd7e2095b4_rw_3840.jpg?h=e36ed56c4aeb88ade843b5ef1b681c0d)
Branding
![](https://cdn.myportfolio.com/6545b21db2424af05c10199f7561f227/4b4ec591-f6b4-484b-9744-f1908b517019_rw_3840.jpg?h=fd1b3f0f3ee78f4dcd02be2bc30db64e)
Packaging for Gelato Containers
![](https://cdn.myportfolio.com/6545b21db2424af05c10199f7561f227/e2267bce-a0cb-4af5-87d4-a717b3037478_rw_1920.jpg?h=584a7b34bdfcda141cbf29bef7e7008d)
Packaging for Pizza Boxes
![](https://cdn.myportfolio.com/6545b21db2424af05c10199f7561f227/5e6f3416-89a6-46f7-a98a-7d60ff57d4f9_rw_1920.jpg?h=8c1c5a6740fe057ad6717cd38247b832)
Gelato Container
![](https://cdn.myportfolio.com/6545b21db2424af05c10199f7561f227/a691ff05-3e9b-4b28-81b9-cc1c5a24b3ad_rw_3840.jpg?h=1189184b7a20b9f9fb1bf2f5dc7cf8c7)
Gelato Cups
![](https://cdn.myportfolio.com/6545b21db2424af05c10199f7561f227/0b83a093-3ecf-40a0-8e10-97fe59ba9f16_rw_3840.jpg?h=082bf2e10a4c853c8306407e4c2898f8)
Takeaway Bag