AXA UK needed some cohesion to introduce its new branding into its social media channels. They needed a system that could be used across agencies and internally.
We created a Social Design Language Guidebook to show how to use this new system across every conceivable social media idea. There are several examples to ensure the end-user can easily understand what needs to be achieved.
Art direction, design, social guidelines
We created a Social Design Language Guidebook to show how to use this new system across every conceivable social media idea. There are several examples to ensure the end-user can easily understand what needs to be achieved.
Art direction, design, social guidelines
![](https://cdn.myportfolio.com/6545b21db2424af05c10199f7561f227/1b310565-c52c-4639-8f58-061af3a92530_rw_1920.jpg?h=3ba9a7a62f21ecd03c2450c5f1d0f663)
Brand Guidelines for Social Media
![](https://cdn.myportfolio.com/6545b21db2424af05c10199f7561f227/6c30a6aa-5bba-4575-bbf5-4ca9103ee1ea_rw_1920.jpg?h=aa91eb5e5eda69172218fb2cec2ce13f)
![](https://cdn.myportfolio.com/6545b21db2424af05c10199f7561f227/15135bbc-33c7-48b1-b4cc-1680d354eaa8_rw_1920.jpg?h=16c020b37026af75d128aa9151f86b6d)