Jensen-Lewis is a prominent furniture store in NYC and is known for its contemporary style. They developed a line of furniture, Couture Collection, based on current fashion trends and wanted a unique way to launch them. So we decided that Pride Month would be a great time to launch the line. This campaign celebrates Pride while promoting the new line of furniture. The OOH was all around NYC and in many subway stations.
Concept, art direction, design
Billboard
Transit Posters
Social Media