Product branding, positioning and launch for a "healthy" soft drink that included Print, Digital, Social, Retail, Experiential & Packaging.
The founder of CinCyn wanted to position the drink a healthy alternative for diabetic since cinnamom is good diabetics. This was too niche and needed to be broadened. So we decided to make it the healthly alternative in bar mixers. "Club Cin" was created along with the tagline "Cin is in" to quickly show that the product was current and desirable to a younger crowd.